Partnership
ALCANTARA × CAMARI: A Third Strategic Chapter Begins
Alcantara and CAMARI have renewed their partnership for a third five-year term, continuing a decade-long collaboration across Asia Pacific.
Milan, Italy / 15 April 2025
On 15 April 2025, Alcantara and CAMARI signed their third five-year distribution agreement in Milan, Italy. CAMARI CEO Chenqi Yu and Alcantara S.p.A. CEO Eugenio Lolli attended the signing ceremony, marking the start of a new chapter in a partnership that now spans more than a decade.
The renewed agreement reflects a shared commitment to developing the Alcantara business across Asia Pacific through material expertise, close market collaboration, and a long-term approach to customers and creative partners.
01
2015: The Partnership Begins
CAMARI was appointed Alcantara's exclusive distributor for Greater China, formally establishing the brand's commercial presence and market development programme across the region.
02
2020: A Broader Asia Pacific Mandate
The partnership entered its second five-year term as CAMARI became Alcantara's exclusive distributor for Asia Pacific, extending the collaboration into a wider and increasingly diverse market.
03
2025: A Third Five-Year Chapter
The latest agreement renews CAMARI's role as Alcantara's exclusive distributor for Asia Pacific for another five years. Together, the two companies will continue to deepen their regional presence and create new opportunities across interiors, mobility, fashion, and product design.
From an ambitious vision to an internationally recognised material, Alcantara has built its reputation through uncompromising quality and a constant drive to explore what comes next. CAMARI looks forward to carrying that spirit forward across Asia Pacific, bringing the material's distinctive character and creative potential to an ever-growing community of clients and designers.